
“Parking Lot” eschews the typical approach and instead takes a look at the darker side of the season, via a relatable seasonal dilemma: the war for a parking space. The spot opens with two Audi drivers entering a parking lot, where they proceed to enter a prolonged battle for the last parking spot, set to the strains of “Carol of the Bells.” With seemingly no parking spots left, they resort to drastic measures.
Director: Steve Rogers

A horde of Vikings drive a RAM truck across the Icelandic tundra towing a massive Viking ship, all while singing Led Zepplin’s “Immigrant Song.”
Director: Joe Pytka
A marmot and a human share the best day ever outside. Then things get a little awkward, during this Super Bowl 50 spot.
Director: Si and Ad


“Parking Lot” eschews the typical approach and instead takes a look at the darker side of the season, via a relatable seasonal dilemma: the war for a parking space. The spot opens with two Audi drivers entering a parking lot, where they proceed to enter a prolonged battle for the last parking spot, set to the strains of “Carol of the Bells.” With seemingly no parking spots left, they resort to drastic measures.
Director: Steve Rogers
A horde of Vikings drive a RAM truck across the Icelandic tundra towing a massive Viking ship, all while singing Led Zepplin’s “Immigrant Song.”
Director: Joe Pytka
A marmot and a human share the best day ever outside. Then things get a little awkward, during this Super Bowl 50 spot.
Director: Si and Ad