Hilary Coate

Freelance Executive Producer

January 2024 - Present

Venables, Bell & Partners

San Francisco, CA

Director of Production & Taproom Studios

Sept 2017 - Dec 2023

Apple - iPhone

Produced two global advertising campaigns for iPhone, partnering with Apple Marcom creative and strategy teams to deliver world-class storytelling across film, digital, and social platforms.

Apple Music

Served as Managing Producer for the Apple Music Super Bowl Halftime Show featuring Kendrick Lamar, the most-watched halftime performance in history. Oversaw creative development, production, and cross-functional alignment across Apple Music, Marcom, and external partners to deliver a culturally defining global campaign.

Responsible for oversight and development of the integrated production department across all disciplines (Content, Digital, Print Production, Business Affairs, Traffic, Studio).

Developed and streamlined all production processes, workflows, and documentation across all agency clients. Managed all resourcing, budgets and timelines based on project deliverables of 360 campaigns.

Rebuilt and scaled the internal studio (Taproom) into a revenue-generating creative operations hub, developing systems, resourcing models, and workflows that unified production, editorial, motion/animation, social, digital, experiential, and studio capabilities.

Established and spearheaded DEI pledges, creating long-term partnerships with Free The Work, Change the Lens, and Double The Line (Founding Member).  Developed tools/systems to measure ourselves by tracking our progress on each production for diversity & Inclusion on and off camera with DEI wrap reports. 

Production lead in Agency Impact work initiatives for National Network of Abortion Funds, Stop AAPI Hate, UnbannedBookClub, Queer Life Space.

Core member of the agency leadership team. Client-facing problem solver.

Clients: Audi, Reebok, Chipotle, Samsung, Google, PlayStation, Open Door, Affirm, 3M, Scout Motors,

Goodby, Silverstein & Partners

San Francisco, CA

Co-HoP / Executive Producer: November 2006 – July 2017

Senior Producer:  August 2000 – November 2006

Co-led a department of 25+ producers, overseeing operations, resourcing, evaluations, and mentorship.

Produced award-winning content across platforms for global clients.

Integrated creative, digital, print, and experiential teams to deliver cohesive 360° projects.

Managed multi-market and transcreation initiatives for international launches.

Notable Initiatives

Daughters of the Evolution Panel Cannes 2017, Unacceptable Acceptance Letters (marketing campaign for the Hunting Grounds Documentary)

Leader of GSP Experiential Task Force

Cheetos Museum, SXSW Doritos Bold Stage, Doritos Rainbow Chips Gay Pride, Doritos Breathalyzer, March On Stacy’s Chips, Doritos Rock the Vote, Doritos Now or Never, Chester for Mayor, Chevy Sonic OK GO music video, Chevy Sonic Bungee Jump, Chevy Sonic Sky Dive

Executive Producer Client Experience: Cisco, HP, Frito Lay (Doritos, Cheetos, Tostitos, Stacy’s, Ruffles, Rold Gold), Chrysler, Marmot, Princess Cruise, Chevrolet, Pepsi Co. (Propel, Sierra Mist), Elizabeth Arden, Dickies, Nintendo, Netflix, Shutterfly,

TBWA/CHIAT/DAY 

San Francisco & Los Angeles, CA

Producer: 1995 – 2000

Clients: Nissan Motor Corporation, Wrangler Jeans, Surgical Eye Expeditions International, SF Food Bank